Four ways to work with me. One method underneath.
Every engagement runs on the same foundation: my Revenue Generation Framework™. It shows where your sales engine breaks, and in what order to fix it.
Revenue Generation Framework™
Seven layers, built from the bottom up. Each layer rests on the one below it. Fix the top while the bottom is broken, and nothing holds.
Value.
What you really sell, from the customer’s side.
You get: a value proposition per segment, in your buyer’s language, not yours.
Buying process.
How your customers actually decide.
You get: a mapped buying journey with the stakeholders and decision criteria at each stage.
Information.
What you need to know about your buyers, and what they need from you.
You get: a sharp ICP, qualification criteria, and the information buyers need at each stage.
Touchpoints.
Where your buyers are, including search engines and AI assistants.
You get: a channel plan that puts you where decisions start, not where you’re comfortable.
Signals.
Reading buyer intent and engagement while it happens.
You get: defined buying signals, pipeline stages and KPIs that predict instead of report.
Nurturing.
Keeping buyers moving between first interest and signature.
You get: nurturing sequences and clear handover rules between marketing and sales.
Content.
The right content at the right stage, written so both buyers and AI tools find it and trust it.
You get: a content map per buying stage and a priority list of what to create first.
Commercial diagnostic
Find out where your sales engine breaks.
I audit all seven layers: your buying journey, website and AI search visibility, pipeline and CRM health. You get a gap report showing exactly where the pyramid breaks, and a prioritised 90-day plan.
- For: leaders who know something is off but can’t pin down where.
- Format: fixed scope, from 2 days.
- Price: from €2,300 + VAT.
GTM build
Positioning, ICP, pricing and the outreach to back it.
For a new market, a new product, or a go-to-market that never quite worked. I build the foundation (layers 1 to 4) and the first content and outreach on top of it: segmentation, positioning, pricing hypotheses, sales decks, outreach sequences and tooling.
- For: companies entering a market or relaunching how they sell.
- Format: project, scope agreed upfront.
Sales operational excellence
Process, CRM, KPIs and coaching that people actually use.
Methodology, playbooks, KPI architecture, coaching model, and CRM design that sellers adopt because it was built around them. Layers 5 and 6, done properly.
- For: sales teams with activity but no system, and leaders who can’t trust their forecast.
- Format: program, scope agreed upfront.
Fractional commercial leadership
I own the number and build the team.
A senior commercial leader without a full-time hire. I run the whole pyramid, carry the target, lead the team, and leave behind a sales engine that works without me, or a clear brief for your permanent hire.
- For: companies that need senior commercial leadership now and can’t wait six months to recruit.
- Format: minimum 2 days per week, minimum 3 months.
- Price: from €9,200/month + VAT.
How engagements usually run
Most clients start with a diagnostic. It shows what’s broken and in what order to fix it. From there we decide together: a build, a program, fractional leadership, or nothing at all if you can take it from there yourselves.
Day rate from €1,150 + VAT. All prices exclude VAT.
Need a tool that doesn’t exist?
Internal tools and MVPs, built and either handed over or hosted for you.
Not sure which one you need?
That’s what the diagnostic is for. Or just tell me where it hurts.